Don’t Fear Optimization (It’s Just a Word)
Adrian Gonzalez
May 23, 2016
Author’s Note: The following is the forward I wrote for a new textbook published by MercuryGate (a Talking Logistics sponsor) on “Modern Technology for Transportation
TOPICS
Categories
- 3PL (343)
- Above the Fold (85)
- April Fools (7)
- Better With A Network (32)
- Business Advice (19)
- Business Intelligence (35)
- Case Study (38)
- Cloud/SaaS (71)
- Editor's Pick (95)
- Educator Perspective (4)
- Episode Highlights (360)
- Executive Perspective (11)
- Global Trade (164)
- Global Trade Management (93)
- Guest Commentary (475)
- Guest Commentary – 3Gtms (14)
- Guest Commentary – Alpega (2)
- Guest Commentary – Amber Road (11)
- Guest Commentary – AXIT (4)
- Guest Commentary – BluJay Solutions (3)
- Guest Commentary – Blume Global (10)
- Guest Commentary – Breakthrough (5)
- Guest Commentary – CH Robinson (32)
- Guest Commentary – ClearMetal (3)
- Guest Commentary – CLX Logistics (8)
- Guest Commentary – Command Alkon (6)
- Guest Commentary – Descartes (41)
- Guest Commentary – E2open (51)
- Guest Commentary – Elemica (25)
- Guest Commentary – Emerge (4)
- Guest Commentary – enVista (12)
- Guest Commentary – GEODIS (9)
- Guest Commentary – Grand Junction (4)
- Guest Commentary – GT Nexus (8)
- Guest Commentary – Infios (3)
- Guest Commentary – Infor (4)
- Guest Commentary – JBF Consulting (13)
- Guest Commentary – JDA Software (4)
- Guest Commentary – Kenco Group (14)
- Guest Commentary – Kewill (10)
- Guest Commentary – Kuebix (10)
- Guest Commentary – LeanLogistics (13)
- Guest Commentary – LEGACY SCS (2)
- Guest Commentary – LLamasoft (8)
- Guest Commentary – Loadsmart (1)
- Guest Commentary – Manhattan Associates (7)
- Guest Commentary – MercuryGate (26)
- Guest Commentary – MP Objects (11)
- Guest Commentary – Parcel Perform (2)
- Guest Commentary – PINC Solutions (13)
- Guest Commentary – Princeton TMX (1)
- Guest Commentary – Quintiq (5)
- Guest Commentary – ReverseLogix (1)
- Guest Commentary – RouteSmart (8)
- Guest Commentary – Ryder (4)
- Guest Commentary – SAP (4)
- Guest Commentary – Tive (1)
- Guest Commentary – Transplace (49)
- Guest Commentary – Transportation Insight (7)
- Guest Commentary – Trimble (4)
- Guest Commentary – UltraShipTMS (9)
- Guest Commentary- Command Alkon (1)
- Indago (137)
- Industry Trends (547)
- IT Trends (9)
- Just for Fun (36)
- Labor (10)
- Latin America (2)
- Leadership Development (62)
- Life Stories (32)
- Mergers/Acquisitions (110)
- News (630)
- Outsourcing (36)
- Packaging (7)
- Past Episode (412)
- Past Episode – 3Gtms (13)
- Past Episode – Amber Road (8)
- Past Episode – Axit (4)
- Past Episode – BluJay Solutions (21)
- Past Episode – Blume Global (8)
- Past Episode – Breakthrough (4)
- Past Episode – CH Robinson (29)
- Past Episode – ClearMetal (4)
- Past Episode – CLX Logistics (4)
- Past Episode – Command Alkon (5)
- Past Episode – Descartes (30)
- Past Episode – E2open (37)
- Past Episode – Elemica (18)
- Past Episode – Emerge (6)
- Past Episode – enVista (12)
- Past Episode – GEODIS (7)
- Past Episode – GT Nexus (8)
- Past Episode – Infor (2)
- Past Episode – JBF Consulting (2)
- Past Episode – JDA Software (6)
- Past Episode – Kenco Logistics (9)
- Past Episode – Kewill (8)
- Past Episode – LeanLogistics (12)
- Past Episode – LEGACY SCS (2)
- Past Episode – LLamasoft (4)
- Past Episode – Loadsmart (2)
- Past Episode – MacroPoint (1)
- Past Episode – Manhattan Associates (5)
- Past Episode – MercuryGate (20)
- Past Episode – MP Objects (6)
- Past Episode – Nulogy (1)
- Past Episode – PINC Solutions (2)
- Past Episode – Princeton TMX (1)
- Past Episode – project44 (3)
- Past Episode – Quintiq (3)
- Past Episode – RouteSmart (4)
- Past Episode – Ryder (5)
- Past Episode – SAP (1)
- Past Episode – Transplace (31)
- Past Episode – Transporeon (1)
- Past Episode – Transportation Insight (3)
- Past Episode – TranzAct (5)
- Past Episode – Trucker Tools (19)
- Past Episode – Uber Freight (2)
- Past Episode – UltraShipTMS (8)
- Powering the Breakthrough in Logistics (4)
- Quick Poll (1)
- Regulations (72)
- Research in Focus (26)
- Retail (80)
- Retail Trends (77)
- Robots (93)
- Social Media (32)
- Supply Chain & Logistics Books (6)
- Supply Chain & Logistics Trends (344)
- Supply Chain and Logistics Predictions (6)
- Supply Chain Risk Management (132)
- Supply Chain Technology Trends (395)
- Sustainability (43)
- Technology (392)
- Thanksgiving (1)
- This Week in News (606)
- Transportation Management (837)
- Transportation Management Systems (413)
- Uncategorized (12)
- Upcoming Episodes (1)
- Warehouse Management (43)
- Young Professionals (6)
TRENDING POSTS
- Above the Fold: Supply Chain Logistics News (April 24, 2026)
- Supply Chain and Logistics Conferences to Attend in 2026
- Above the Fold: Supply Chain Logistics News (April 10, 2026)
- Bridging the Supply Chain Planning & Execution Gap
- Heartland Food Products Group: A TMS "Sweet Success" Case Study
- PepsiCo Demonstrates How Digital Twins Deliver Quantifiable Benefits
SPONSORS
- Descartes Acquires Idelic
- Supply Chain Leader’s Guide to Cross-Border Freight Solutions
- Strategic Intermodal Solutions for U.S.-Mexico Logistics
- Companies are getting tariff refunds. Will you see lower prices?
- Finding hidden value: What a multi-shipper network analysis reveals
- Beyond the pump: 7 Levers shippers can pull when fuel prices jump
- 2026 Outlook: Spot Market strategies for shippers, carriers and brokers
- Transportation in 2026: From experimentation to acceleration
- How to Turn Data into Business Value
- 3PL Challenges and Trends: How Technology Can Drive Value
- The Value of End-to-End Freight Visibility for 3PLs and Customers
- Tariffs and Trade Wars: Is Anybody Winning?
- Integrating Customer Portals
- Executive Perspective on Supply Chain Logistics: A Conversation with Tracy Rosser
- Amazon Brokerage and Uber Freight: Why 3PLs and Brokers Need to Evolve and Innovate