Editor’s Pick: Fluid Futures – Creating Value from Uncertainty

Note: Today’s post is part of our “Editor’s Pick” series where we highlight recent posts published by our sponsors that provide practical knowledge and advice on timely and important supply chain and logistics topics. This post by Daniel Martins from GEODIS’s blog discusses how startups and innovation are disrupting the supply chain landscape, and how there’s always a new idea or opportunity around the corner.

“In this world nothing can be said to be certain, except death and taxes” – Benjamin Franklin

Uncertainty and disruption

We have all heard about disruption but what does it really mean and where does is come from?

So, let’s start first with its definition:



noun: disruption; plural noun: disruptions

  1. disturbance or problems that interrupt an event, activity, or process.

We could see disruption as a tornado blowing through an industry landscape, leveling the tallest trees and buildings while creating room for new growth.

The beauty is that it gives room for new players in the market, which could be new companies or existing ones.

Capital won’t make your company insightful

As Klaus Schwab, Founder and Executive Chairman of World Economic Forum, once said: in the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.

It’s no coincidence that we have been experiencing a boom in start-ups and the big corporations trying to catch up. Whilst large corporations have the capital, on average they struggle to innovate as they tend to move slower. Capital only plays a secondary role by supporting a product idea into the market.

If you want to deep dive into this subject, check out…

Read More at GEODIS’s blog