Benjamin Franklin famously said that “If you fail to plan, you’re planning to fail.” This is certainly true, but it doesn’t mean that coming up with a plan and strategy is easy, especially in a very volatile and uncertain market. Nonetheless, if you’re a transportation executive, what do you need to think about and consider as you develop your strategy and plans for 2022? That is the central question Heather Mueller, Chief Marketing & Product Officer at Breakthrough, discusses in this Talking Logistics episode.
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