Editor’s Pick: Rip Up the Golden Ticket Theory

Note: Today’s post is part of our “Editor’s Pick” series where we highlight posts published by our sponsors that provide practical knowledge and advice on timely and important supply chain and logistics topics. This March 2023 post from Transporeon’s blog highlights key takeaways from a sustainability masterclass hosted by Jakob Muus, Director of Transporeon’s Sustainability Tribe and joined by David Cebon, Professor of Mechanical Engineering at the University of Cambridge; Pieter Leonard, Chair of Efficient and Low Emission Assets and Energy at ALICE; and Thomas Fabian, Director Commercial Vehicles at the European Automobile Manufactures’ Association (ACEA). The masterclass answered questions like: What can we expect from the electrification of fleets and when can we expect them? What else needs to be considered to reach net zero? How can we reduce CO2 emissions based on the knowledge derived from CO2 accounting and alternative fuel sources? 

Takeaway 1: The Golden Ticket theory is a dud

The so-called ‘Golden Ticket’ theory claims that the transport industry can sit back, do nothing and relax in the pursuit of emissions reduction, because as every vehicle will soon be electric anyway, the problem will thus soon be solved.

The Masterclass experts were united: wrong.

Pieter Leonard, of Colruyt Group (a Belgium-based €10-billion p.a. retailer with over 700 stores and 250,000 km of transport journeys every day) and European logistics trade body ALICE, pointed out that electric vehicles on their own simply cannot solve the problem for two important reasons.

Read More at Transporeon’s Blog