As consumers use technology for personal buying they are inadvertently resetting expectations much higher for business-to-business (B2B) buying experiences. Technology in the palm of the consumers’ hand is delivering high quality user experiences, easy order visibility into deliveries, transparency in pricing, and product/service review comparisons. When you order an Uber car, for example, you can see it en route, you can see how other passengers rated the driver and car quality, and you have instant visibility into pricing. Similarly, when you order a product from Amazon, you can track the package from warehouse to doorstep, and hotels and vacation rentals leave all ratings from guests, good or bad, on their websites for all future guests to read and for them to respond to.
How are these consumer buying experiences resetting expectations for B2B buying experiences? Are millennials leading the charge here or is the catalyst for change coming from everybody? What are the main hurdles in changing the B2B buying experience? How are Supply Chain Operating Networks (SCONs) helping to transform the B2B buying experience today, and how will SCONs continue to evolve in the years ahead to further enhance the experience?
Ed Rusch, VP of Corporate Marketing at Elemica, addresses those questions and more in this timely and informative episode. After watching, post a question or comment for Ed and keep the conversation going!
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