Note: Today’s post is part of our “Editor’s Pick” series where we highlight recent posts published by our sponsors that provide practical knowledge and advice on timely and important supply chain and logistics topics. This post from Transplace’s blog highlights insights from Ken Hughes’ presentation at the Shipper Symposium conference about how consumers, which today span six generations, including Baby Boomers and Millennials, are transforming the role and importance of supply chain management.
At our 16th annual Shipper Symposium, keynote speaker Ken Hughes, a leading shopping and consumer behaviorist, discussed the future of consumers and how to prepare the next-gen supply chain for our ever-changing society. As an expert in consumer psychology and social anthropology, Hughes communicated that supply chain operations no longer simply hold the functionality of moving products and goods from origin to destination – rather, if constructed correctly, they can actually be a business’s most strategic asset.
Today, organizations are tasked with serving six generations of consumers at once – something that has never been done before. And as Millennials are quickly becoming the largest consumer force on the planet, supply chains are facing massive disruption – and this means that organizations should be changing the way they think about their consumers. Below are some of the insights that Hughes imparted to help businesses keep up with the demands of both today and tomorrow’s consumers.