Note: Today’s post is part of our “Editor’s Pick” series where we highlight recent posts published by our sponsors that provide practical knowledge and advice on timely and important supply chain and logistics topics. This post by Julio Soto from GEODIS’ blog discusses how to become the partner your customer is looking for.
In the movie “The Wolf of Wall Street,” the main character is asked to sell a pen. Most people immediately start thinking about selling techniques and words they can use to sell the pen. However, that is not the first question, not even the second; it all starts with who is your customer? What is the customer’s main concern?
There are thousands of questions about how to sell and even more if you want to form a partnership with your customer. Here are 6 points to become the partner your customer is looking for and increase the value you offer the customer.