One of things companies have learned about e-commerce is that everything can go right up to the time a customer clicks the “Buy” button, but if you don’t get the rest of the order fulfillment process right, it can have negative consequences — not only with regards to customer experience and satisfaction, but financially too. Simply put, what happens after the purchase is made, from checkout to final delivery matters. What actions are companies taking to become leaders in e-commerce fulfillment? How can technology help? Those are the two main questions that Hueman Ortiz, Manager of New Projects Development and Administration at Omnilife, and Walter Heil, Senior Vice President, Americas at Parcel Perform discuss in this Talking Logistics episode.
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