Author Archive for Adrian Gonzalez

Don’t Let Past Mistakes Define You

It was my youngest son’s Bar Mitzvah this past Saturday, and as is customary at our congregation, he prepared a brief sermon reflecting on what he learned from that day’s Torah reading. He centered his talk on the following question: If you do something wrong, does that define who you are or what you can […]

Read More →

This Week in Logistics News (June 11-15, 2018)

If you were stranded on a desert island with a boom box and one music cassette, which band and album would you be listening to? It’s an easy question for me to answer: Depeche Mode and Violator. As my college roomates could attest to, I drained many D batteries blasting Depeche Mode music on my […]

Read More →

Realities and Misconceptions of 4PL Relationships

The needs and expectations of manufacturers and retailers for their logistics partners have changed significantly over the years, and confusion and misconceptions remain in the marketplace concerning what third-party logistics providers (3PLs) and fourth party logistics providers (4PLs) are and the services they offer. What are some of those misconceptions? What defines a successful 4PL-customer […]

Read More →

This Week in Logistics News (June 4-8, 2018)

I graduated from high school 30 years ago. I was co-valedictorian, but if you ask me what I spoke about that day, I honestly don’t remember — other than a vague recollection of either me or my classmate referencing Billy Joel’s song, “This Is the Time,” in our speech. What I know for sure is […]

Read More →

Talent Management in Logistics: Why It’s More Important than Ever

We often talk about the importance of people, process, and technology in Supply Chain Management, but many times the people dimension gets the short end of the stick, especially when most of the headlines today are about cool technology trends like blockchain, artificial intelligence and driverless trucks. Talent management is more important than ever, however. […]

Read More →

This Week in Logistics News (May 28 – June 1, 2018)

I’ve been using the same headshot photo for over 16 years. Whenever I email it to conference organizers for speaking engagements, I expect them to reply back with a “Come on Adrian, are you kidding me?!” — but I keep getting away with it. I’ve remained forever young on PowerPoint slides and web pages for […]

Read More →