Forget AI (At Least for a Moment)
Adrian Gonzalez
May 4, 2026
A group manager at a Fortune 100 company meets with his boss. The conversation goes something like this: Boss: Has your team developed an AI
A Killer App for Warehouse Robots
Adrian Gonzalez
June 30, 2025
When I returned from ProMat in 2023, I wrote that based on the number of automation solutions I saw at the conference focused on this
Supply Chain Lessons from an Obituary
Adrian Gonzalez
May 19, 2025
I like to read the obituaries in the newspaper, especially the ones in the weekend edition of the Wall Street Journal. Most of the people
Gen Z Getting Into Supply Chain Management
Adrian Gonzalez
July 29, 2024
Are your kids interested in learning about supply chain management? Are any of them pursuing (or have gotten) a degree in the field? In my
When You Manage Your Supply Chain Like It’s 1999 (Lessons from the IRS)
Adrian Gonzalez
April 4, 2022
Last Friday, one of my April Fools’ fake news headlines was “Forget Spreadsheets: How to Manage a Global Supply Chain with Post-It Notes.” The truth
Taking More Direct Control of Your Supply Chain
Adrian Gonzalez
November 8, 2021
Back in March 2014, I wrote the following in Keeping Control: What 3PLs Must Convince Their Customers: For many years, companies viewed logistics as a
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