Omni-channel fulfillment is forcing companies to truly understand the total cost to serve their customers. But from a process and technology perspective, many companies still operate in silo fashion, where planning and execution are poorly integrated, as are transportation, warehousing, yard management, and other logistics applications. Therefore, to succeed in omni-channel fulfillment, companies need to move beyond the silos and take a true logistics management perspective that more intelligently links the processes and technologies involved. In this episode, Mike Mulqueen, Senior Director at Manhattan Associates, discusses the challenges companies face today in determining total cost to serve, and how they can overcome them by adopting an integrated logistics management perspective.
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