As you read this, I am driving back home from Niagara Falls, where I spent a few days with my extended family, including my in-laws who were celebrating their 50th wedding anniversary. After two weeks of beaches, waterfalls, driving, and ice cream after every meal, I am officially vacationed out.
With very little time before I hit the road, here’s the news that caught my attention this week (and a couple of items from last week too):
- Trimble Announces Alliance with Software Provider 3Gtms, Inc. to Advance its Transportation Industry Strategy
- Elemica Issued Patent for Innovation in Authenticating Commerce Partners
- Manhattan Associates Acquires Assets of GlobalBay Technologies for Mobile-Enabled Point-of-Sale and Clienteling
- New AT&T Fleet Management Solutions Help Transportation Companies Improve Fleet Performance And Efficiency
- Con-way Truckload Rolls Out Enhanced Driver Pay Package
- ATA Truck Tonnage Index Increased 1.3% in July
- UPS Establishes Freight Forwarding Services in Myanmar
The alliance includes an equity investment in 3Gtms by Trimble and a commercial reseller agreement with TMW Systems, part of Trimble’s Transportation and Logistics Division. 3Gtms offers 3G-TM planning and shipment management software that will be marketed by TMW Systems as part of its transportation solutions portfolio.
Since I was out of the office this week, I haven’t had a chance to speak with anyone at either company. A couple of years ago, however, I presented at the TMW Systems User Conference, and I wrote about how the company was working to enhance its TMWSuite solution with transportation planning and mode selection capabilities. At the time, TMW had introduced a new module called TMW Mode Planner that provided rating, mode selection, multi-tier planning, and carrier selection capabilities — but as I noted in my report, “it’s a decent solution for a first version, but more work is required to close the gap with best-of-breed TMS offerings.” Apparently, investing in 3Gtms was a faster way to close that gap than continuing with internal development.
Why bring together asset-based and non-asset based transportation management solutions? A key driving force is that many trucking companies and freight brokers, especially small and mid-sized ones, are looking to move up the value curve and become more than just providers of trucks or capacity for shippers. They want to become 3PLs — that is, provide shippers with managed transportation services — to diversify their business and create new revenue-generating opportunities, and to establish “stickier” (longer-term) relationships with their shipper clients.
As I’ve written about before, many small and mid-sized shippers still don’t have a transportation management system and they still manage their operations in-house. For a variety of reasons (high cost of sales being one of them), most TMS vendors and 3PLs have historically underserved this segment of the market, focusing their sales efforts on large shippers instead. In contrast, trucking companies and freight brokers already have relationships in place with many small and mid-sized shippers. The challenge is moving those relationships up the value curve.
Of course, as I communicated in my presentation at the user conference (excerpt below), it takes more than implementing a TMS to become a successful 3PL; you also have to invest in the right people and take a more strategic approach to selling and managing customer relationships.
And with that, it’s time to pack the car and head back home. Have a great weekend!
Song of the Week: “My Sweet Summer” by Dirty Heads
Note: Elemica and Manhattan Associates are Talking Logistics sponsors.