The Business Case for Freight Visibility

Bennett Adelson, CEO of MacroPoint discusses the following questions and more in this timely and informative episode:

  • Why is real-time freight visibility so important for shippers and 3PLs?
  • What is Network Effectiveness and how does it impact the total cost and value of visibility?
  • What benefits does real-time freight visibility provide to shippers, carriers, and brokers? Conversely, what is the cost of not having it?
  • Is On-Time In-Full (OTIF) an area of focus for your clients? How does freight visibility impact that metric?
  • What advice or recommendations would you give to companies to help them develop a strong and convincing business case for freight visibility? Where should they begin?

Podcast version (click to play):


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