Note: Today’s post is part of our “Editor’s Pick” series where we highlight recent posts published by our sponsors that provide practical knowledge and advice on timely and important supply chain and logistics topics. This post from project44’s blog shares insights from Joe Delussey, Target’s Director of Logistics, on how transportation operations can build loyal and happy customers.
Organizations are searching for the best internal strategies as transportation shifts from a cost center into a viable area to drive customer experience. In a recent webinar hosted by DC Velocity and CSCMP, Target’s Director of Logistics, Joe Delussey, sat down with project44’s Senior Vice President, Jason Duboe, to discuss how the best transportation operations build loyal and happy customers. Here are the main points.
Digital Transformation Drives Effective Organizational Change
Technology is currently an agent of change in logistics. Duboe points to examples in other industries like Uber and Airbnb, “There are very powerful business model dynamics at play that have been made possible by technology, by speed, by agility, and perhaps most importantly, the culture of adapting quickly to change and taking advantage of shifting market opportunities.”
In the case of transportation and logistics, those market opportunities come in the form of customer experiences driven by advanced visibility and its ability to provide customers with valuable, real-time information.