Online Grocery Delivery: How Big is the Market Really?

Walmart announced that it has added four delivery companies — Point Pickup, Skipcart, AxleHire and Roadie — to help power its online grocery delivery operations in metro areas across four states. The service is currently available in more than 800 stores with another 800 being adding this year.

Yet, according to a Gallup poll conducted last summer, 84% of Americans said they never order groceries online, and of the small percentage of consumers that do, just 11% reported that they order groceries online for delivery or pickup twice a month or less, and 4% said they do so once a week or more (as reported by Supermarket News). In contrast, eighty-one percent of respondents shop for groceries at a supermarket or other store at least once a week.

How big is the online grocery delivery market really? And what will it take to make it profitable? Watch the short commentary, then post a comment and share your perspective!

For related commentary, see Webvan 2.0: If At First You Don’t Succeed…