The question “Why is digital transformation important?” was answered loud and clear in 2020: because you can’t grow your business profitably, and you can’t meet the changing needs and expectations of your customers unless you do. But how do you get started on this journey? What is the destination? How do customers, carriers, and employees help guide and influence the journey? Those are some of the questions that Jim Becker, CEO at Becker Logistics, and Prasad Gollapalli, Founder and CEO of Trucker Tools, discuss in this Talking Logistics episode.
Podcast version (click to play):