We all know that there are a lot of dimensions and moving parts to supply chain management, and one area that I don’t think gets enough attention is channel management — that is, the way companies connect, communicate, and collaborate with their distributors, resellers, and other channel partners. Like in other areas of supply chain management, there have been a lot of lessons learned with regards to channel management the past two years. What are some of those lessons? Why are we now talking about The Connected Channel? And how can companies move up the maturity curve in this area? Those are some of the questions that Oana Rusu-Williams, Director of Product Marketing, Channel Products at e2open, discusses in this Talking Logistics episode.
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