Benjamin Franklin is often credited with the quote, “If you fail to plan, you are planning to fail.” It wouldn’t surprise me if he was talking to a transportation professional at the time. A lot has changed over the years, but Franklin’s advice remains as relevant and important as ever for transportation professionals. As we begin another year with ongoing risks and uncertainty in the market, how should shippers approach their transportation management strategy? That is the overarching question Andrea Goodpasture, Principal Customer Success Partner at Uber Freight, discusses in this Talking Logistics episode.
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