Latest Insights
Solving Problems or Making Opportunities? (Thoughts on the New UPS Ad Campaign)
Adrian Gonzalez
March 11, 2015
Almost five years ago, UPS introduced the general public to logistics when it launched its “We [Heart] Logistics” ad campaign, which helped raise public awareness
Procuring Logistics Services is Not the Same as Buying Paper Clips
Adrian Gonzalez
March 9, 2015
In a Forbes blog post last week, Kate Vitasek highlighted an issue that continues to negatively affect 3PL-customer relationships: Procurement organizations looking to shift more and
This Week in Logistics News (March 2-6, 2015)
Adrian Gonzalez
March 6, 2015
More than three years ago, my 14 year old daughter was diagnosed with Type 1 Diabetes (T1D). After dealing with the initial shock and fear,
Amazon’s 3D Printing Trucks: A Quixotic Quest for Zero Delivery Time?
Adrian Gonzalez
March 4, 2015
According to reports on 3DPrint.com and the Wall Street Journal, Amazon filed for a patent in Novmeber 2013 titled, “Providing Services Related to Item Delivery
What Colors Are This (Supply Chain) Dress?
Adrian Gonzalez
March 2, 2015
As often happens on the Internet, especially in today’s social media era, a seemingly trivial post goes viral. Last week, it was What Colors Are
This Week in Logistics News (February 23-27, 2015)
Adrian Gonzalez
February 27, 2015
What can you do with 102 inches of snow? You can bottle it and sell it, like one entrepreneur is doing. Or you can build
I’ll Have Waffles, Eggs, and a Package to Deliver (Roadie Partners with Waffle House)
Adrian Gonzalez
February 25, 2015
When it comes to delivery, it’s the dotcom days all over again, with startup after startup aiming to disrupt the transportation industry with new technology
Ready For the Next Port Crisis?
Adrian Gonzalez
February 23, 2015
The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) reached a tentative new 5-year agreement late on Friday, so the West
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