Justifying Social Networking for Supply Chain Management

What’s the business value of using social media in supply chain management? How much money will we save? How much more productive will we be?

Those are the questions supply chain executives keep asking, and in this episode, Adrian discusses some key metrics companies can use to measure the business value of social networking in supply chain management.

If you have a question or comment for Adrian, post it below and keep the conversation going!


  1. Great talk Adrian. It’s nice to have dialogue on how companies can use social networking and social media to improve their supply chain operations. Most discussions involve social networking purely for sales and marketing.

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