Editor’s Pick: Building the Customer Relationship

By Talking Logistics

Note: Today’s post is part of our “Editor’s Pick” series where we highlight recent posts published by our sponsors that provide practical knowledge and advice on timely and important supply chain and logistics topics. This post from GEODIS’ blog discusses the importance of customer relationships and how to develop and maintain them.

In a world full of emails, text messages, and Skype calls, the art of forming a lasting and solid customer relationship is dying. 20 years ago, many business deals were made over dinner, golf, or a charity event. Without face to face contact with your customers or spending quality time with them, the chances of the relationship lasting or being one of quality are slim to none. Texts and emails are impersonal and can lack substance. It is quick answers, often without much thought or time put into responses. There is also the issue of tone. So many people can misinterpret one email or text message because they are reading the tone of the email wrong. This causes a multitude of issues and can turn customers off, even if it was not done intentionally. One harmless misplaced comma could affect the simple dynamic of an entire relationship.

What we need to do, whether in sales or customer service, is…