Above the Fold: When to Fire a Customer

FedEx recently announced that it “has made the strategic decision to not renew the FedEx Express U.S. domestic contract with Amazon.com, Inc. as we focus on serving the broader e-commerce market.” The company also added that “Amazon.com is not FedEx’s largest customer. The percentage of total FedEx revenue attributable to Amazon.com represented less than 1.3 percent of total FedEx revenue for the 12-month period ended December 31, 2018.”

In effect, FedEx fired its customer Amazon, mainly because Amazon is looking and acting more like a competitor than a customer.

Have you fired any of your customers (or would like to)? For what reasons? How do you do it? Do you burn the bridges or keep the options open to potentially work together again in the future?

Post a comment and share your perspective!