Adrian Gonzalez

Develop a Shared Vision Statement with Your 3PL

As highlighted in a November 2012 HBR blog post, the Israeli company Netafim captured almost one-third of the “seemingly commoditized” micro-irrigation equipment market by changing its

Uber, the Next Amazon?

Remember when Amazon.com was just an online bookstore? Today the company is a diverse online retailer, for both consumers and businesses, as well as a

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