Adrian Gonzalez

Don’t Confuse Excellence with Perfection

Adrian Gonzalez September 10, 2014

For a long time, one of my favorite corporate taglines was Lexus’ “The relentless pursuit of perfection.” The word relentless invokes passion and commitment, which

Convergence Background, Converge Toward Objective

Convergence is the Word for 3PLs

Adrian Gonzalez September 8, 2014

I’m at the MercuryGate User Conference today, where later this afternoon I’ll be moderating a panel session with executives from leading third-party logistics providers. One of the

This Week in Logistics News (September 2-5, 2014)

Adrian Gonzalez September 5, 2014

The first week of school, and already the first phone call: “Papi, I forgot my lunch at home; can you bring it to me?” Yes,

International Transportation: Where Many Companies Fall Short

Adrian Gonzalez September 3, 2014

When it comes to managing global supply chains, international transportation is where the rubber meets the road. But as many companies quickly find out, managing

This Week in Logistics News (August 25-29, 2014)

Adrian Gonzalez August 29, 2014

With summer unofficially ending this weekend, and school starting next week, the clock is ticking on summer vacation. So let’s not waste any time and go

Develop a Shared Vision Statement with Your 3PL

Adrian Gonzalez August 27, 2014

As highlighted in a November 2012 HBR blog post, the Israeli company Netafim captured almost one-third of the “seemingly commoditized” micro-irrigation equipment market by changing its