Editor’s Pick: Serve Customers With a Personalized Supply Chain

By Talking Logistics

Note: Today’s post is part of our “Editor’s Pick” series where we highlight recent posts published by our sponsors that provide practical knowledge and advice on timely and important supply chain and logistics topics. This post by John Richardson from Transportation Insight’s blog makes the case for creating personalized supply chains.

Consumers have steadily been shifting to a more customized shopping experience in recent years. This shift went into overdrive as effects of the COVID-19 pandemic spread around the globe, and traditional shopping methods were cut off.

Society’s sudden move to a shelter-in-place and work-from-home environment dramatically affected buying behaviors, and, in the process, expectations increased on companies responding to demand.

Organizations equipped with an agile, customer-centric supply chain network are capitalizing by…