As highlighted in a November 2012 HBR blog post, the Israeli company Netafim captured almost one-third of the “seemingly commoditized” micro-irrigation equipment market by changing its
Remember when Amazon.com was just an online bookstore? Today the company is a diverse online retailer, for both consumers and businesses, as well as a
As you all know the dreaded RFP—or Request for Proposals—is a source of tension, angst and for many of us, a lot of grunt work.
A few weeks ago at the Transportation Marketing and Sales Association (TMSA) Annual Conference, I gave a keynote presentation challenging third-party logistics providers (3PLs) to
One of my favorite toys as a boy was Stretch Armstrong, a muscle-man action figure with a stretchable body. As the catalog picture below illustrates,
I’ll spare you the full story, but back in college I took a creative writing class, and the professor gave me a unique assignment: write
