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Develop a Shared Vision Statement with Your 3PL

As highlighted in a November 2012 HBR blog post, the Israeli company Netafim captured almost one-third of the “seemingly commoditized” micro-irrigation equipment market by changing its

Uber, the Next Amazon?

Remember when Amazon.com was just an online bookstore? Today the company is a diverse online retailer, for both consumers and businesses, as well as a

3PLs Need to Take Broader Perspective

A few weeks ago at the Transportation Marketing and Sales Association (TMSA) Annual Conference, I gave a keynote presentation challenging third-party logistics providers (3PLs) to

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